Insights & Innovation
Insights & Innovation
Survey July 31, 2025
Quicktake: Shoppers approach back-to-school spending with caution
Inflation and potential tariffs sound like nails on a chalkboard to shoppers While students likely aren’t looking forward to heading back to class, back-to-school/college (BTS/…
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Financial Innovation September 9, 2024
Evolving expectations for retailer credit card rewards redemption
New proprietary consumer research from Bread Financial reveals that retailer…
New proprietary consumer research from Bread Financial reveals that retailer-branded credit cardholders want more control over their rewards redemption experiences. As something that can fundamentally save them money…
September 9, 2024
Financial Innovation August 19, 2024
Consumers’ new view on corporate responsibility
Shoppers still expect brands to 'do the right thing' but are growing…
Shoppers still expect brands to 'do the right thing' but are growing increasingly price sensitive about supporting these efforts with their wallets Three out of four shoppers (77%) believe that companies, including…
August 19, 2024
Financial Innovation July 31, 2024
Back to school 2024: Shoppers aiming for an A+ in deal hunting
Eight out of 10 plan to seek sales and shop around, rising from 2023. With…
Eight out of 10 plan to seek sales and shop around, rising from 2023. With 89% of back-to-school/college (BTS/BTC) shoppers saying that inflation is impacting their planned spending, scouting retailers for the best…
July 31, 2024
Survey July 8, 2024
Mid-year update: The State of the American Shopper
Inflation is taking a toll, but consumers continue to show resiliency As…
Inflation is taking a toll, but consumers continue to show resiliency As 2024 marches on, inflation continues to take a bite out of consumers’ wallets and remains their top economic concern. In terms of spending,…
July 8, 2024
Survey May 3, 2024
Mother’s Day 2024: expect more muted spending plans
Fewer shoppers are planning to spend ‘more’ this year compared to 2023 One…
Fewer shoppers are planning to spend ‘more’ this year compared to 2023 One-third of Mother’s Day shoppers (33%) are planning to spend ‘more’ on their purchases this year, down from 40% in 2023. Instead, more plan to…
May 3, 2024