Insights & Innovation
Insights & Innovation
Survey May 2, 2023
Quicktake: Mother’s Day 2023 Look Ahead
Across generations, Mother’s Day holds sentimental meaning With Mother’s Day on the horizon, the vast majority of holiday shoppers* view the day as having some special meaning (9…
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Financial Innovation May 21, 2020
6 Elements Your Product Description Template Needs to Grow Sales
It can be quite difficult for a consumer to decide which product to buy when…
It can be quite difficult for a consumer to decide which product to buy when faced with the massive selection of options online. With so many choices available, it’s easy for consumers to become overwhelmed by data,…
May 21, 2020
Report April 21, 2020
New Survey: COVID-19 is changing how and why we buy
We are facing unprecedented changes in the midst of the COVID-19 pandemic. To…
We are facing unprecedented changes in the midst of the COVID-19 pandemic. To get a better sense of how this pandemic is affecting everyday consumers, we commissioned a survey of over 500 American shoppers from across…
April 21, 2020
Financial Innovation April 3, 2020
Buy now, pay later tactics for building better e-commerce sites
If you’re familiar with the benefits of offering buy now, pay later options on…
If you’re familiar with the benefits of offering buy now, pay later options on your e-commerce site, you already know they provide your customers with more options and flexibility at checkout. This, in turn, increases…
April 3, 2020
Financial Innovation January 6, 2020
Retail websites are “digital-first” consumers’ top priority—does yours meet their…
One of retail’s most valuable consumer segments may be one you’ve never heard…
One of retail’s most valuable consumer segments may be one you’ve never heard of, and their number-one priority in the shopping experience is your website. “Digital-first” consumers represent a new consumer demographic…
January 6, 2020
Financial Innovation October 31, 2018
How data science can optimize your marketing spend
There’s lots of discussion among marketers about the best ways to reach…
There’s lots of discussion among marketers about the best ways to reach consumers in various generational groups. For example, it’s well known that most baby boomers respond better to direct mail while most millennials…
October 31, 2018