Insights & Innovation
Insights & Innovation
Survey November 5, 2026
Affordability in America: Consumers' savings strategies vary by income
A majority (61%) of US consumers are concerned about inflation. But the impact of rising prices isn’t felt evenly across all consumers.
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Read more about Affordability in America: Consumers' savings strategies vary by income
Leadership January 28, 2026
Data Privacy Day: Take control of your digital footprint
Bread Financial Head of Privacy shares her perspective on taking control of your data.
Bread Financial Head of Privacy shares her perspective on taking control of your data.
January 28, 2026
Survey November 3, 2025
Holiday 2025: ChatGPT enters the conversation
More than one in ten shoppers (13%) are planning to leverage the AI search tool for holiday gift inspiration this year.
More than one in ten shoppers (13%) are planning to leverage the AI search tool for holiday gift inspiration this year.
November 3, 2025
Survey October 6, 2025
Holiday 2025: Let it sale! Let it sale! Let it sale!
Inflation leads to more deal seeking and a change in holiday shopping habits.
Inflation leads to more deal seeking and a change in holiday shopping habits.
October 6, 2025
Survey July 31, 2025
Quicktake: Shoppers approach back-to-school spending with caution
Consumers are finding new ways to plan for back-to-school spending in response to tariffs and rising costs.
Consumers are finding new ways to plan for back-to-school spending in response to tariffs and rising costs.
July 31, 2025
Report July 25, 2025
Tending to customer loyalty: How to nurture your rewards program for long-term growth
A new report by Bread Financial reveals tips for how to grow your loyalty program to resonate with consumers and stay ahead in a competitive landscape.
A new report by Bread Financial reveals tips for how to grow your loyalty program to resonate with consumers and stay ahead in a competitive landscape.
July 25, 2025