Insights & Innovation

Report October 28, 2024

2024 State of the American Shopper Report

Frustrated. Fed up. And ready for something better. Persistent…

Frustrated. Fed up. And ready for something better. Persistent inflation has taken a significant toll on consumers, sapping savings and reducing their purchasing power. Consumers have already made their…

October 28, 2024

Financial Innovation October 1, 2024

Holiday 2024: Shoppers will be celebrating sales this season

Three-quarters of shoppers (76%) will be seeking deals, shopping events and…

Three-quarters of shoppers (76%) will be seeking deals, shopping events and shopping around for holiday purchases, up from 69% last year. With 89% indicating that inflation is impacting holiday purchase plans, most…

October 1, 2024

Financial Innovation October 1, 2024

66% of Gen Z women feel they’re on the “right track” financially

While Gen Z women are relatively confident in their finances, many still admit…

While Gen Z women are relatively confident in their finances, many still admit to learning challenges in their financial education. In new proprietary consumer research with our partners at Ruling Our eXperiences …

October 1, 2024

Financial Innovation September 18, 2024

Fall travel look ahead: Avoiding the heat and crowds

Fall travelers are traveling off-peak to get a bargain Nearly half (43%) of…

Fall travelers are traveling off-peak to get a bargain Nearly half (43%) of fall travelers will spend between $1,000 - $5,000 on their trip, compared to 47% of summer travelers spending the same. Known as “shoulder…

September 18, 2024

Financial Innovation September 9, 2024

Evolving expectations for retailer credit card rewards redemption

New proprietary consumer research from Bread Financial reveals that retailer…

New proprietary consumer research from Bread Financial reveals that retailer-branded credit cardholders want more control over their rewards redemption experiences. As something that can fundamentally save them money…

September 9, 2024