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Survey February 4, 2026

Quicktake: Younger generations expected to drive Valentine’s Day spending

Valentine's Day Quicktake

Survey February 2, 2026

Quicktake: What can we expect from shoppers in 2026 based on holiday shopping trends?

Young woman holding smartphone, pausing to browse a boutique window display with Sale sign, contemplating purchases in mall

Survey January 28, 2026

AAA and Bread Financial® survey finds 76% of 2026 travelers will plan trips around important milestones

Friends Traveling

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We are Bread Financial.

Bread Financial is a leading provider of simple, personalized payment, lending, and saving solutions. We create opportunities for our customers and partners through digitally enabled choices that bring ease, empowerment, and financial flexibility.