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Survey April 30, 2026

Quicktake: Shoppers are balancing budget pressure, AI tools and intentional spending this Mother's Day

Mother's Day Quicktake

Partnerships March 20, 2026

Academy Sports + Outdoors and Bread Financial® launch new myAcademy® Rewards Credit Card and enhanced loyalty program

Three people stand on a wooden dock beside a calm lake, with one adult helping a child step toward a small boat while another adult steadies them. Fishing rods are visible, and wooded hills with autumn foliage reflect on the water in the background.

Report March 23, 2026

The State of the American Shopper: Price gets shoppers to try new brands, but loyalty keeps them coming back

Two people browse clothing on a rack inside a retail store, holding shopping bags and a smartphone while looking at a garment tag in a bright, modern shopping environment.

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We are Bread Financial.

Bread Financial is a leading provider of simple, personalized payment, lending, and saving solutions. We create opportunities for our customers and partners through digitally enabled choices that bring ease, empowerment, and financial flexibility.