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Report
October 28, 2024
2024 State of the American Shopper Report
Frustrated. Fed up. And ready for something better.
Persistent inflation has taken a significant toll on consumers, sapping savings and reducing their purchasing power. Consumers have already made their changes. The time of tradeoffs, cutting out nonessentials and watching budgets closely is over, as consumers have already squeezed as much as they could out of their spending plans..
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What you’ll find inside
Our third annual State of the American Shopper report creates a modern baseline for today’s shopper, including what the new “average” shopper looks like and how their outlook and behaviors change by life stage. Download the report for key consumer insights, including how:
- - Gen Z is spending more and expressing the most optimism about the economy across generations
- - Consumers are increasingly shopping across channels and showing more interest in stores
- - Consumers' feelings about AI in retail are mixed
- - And much more!
