Research & Reports
Research & Reports
Financial Innovation November 15, 2022
Holiday 2022: Gen Z is eyeing buy now, pay later for purchases
With the holiday season upon us, let’s take a closer look at the buy now, pay later (BNPL) plans among the youngest group of shoppers. Bread Financial proprietary researc…
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Financial Innovation June 9, 2022
Helping Gen Z manage their finances
June 9, 2022
Financial Innovation April 13, 2022
Four ways consumers want to spring into summer spending
April 13, 2022
Financial Innovation March 23, 2022
Next-gen impact
From payments to perks, what Gen Z wants Uncovering insights through next…
From payments to perks, what Gen Z wants Uncovering insights through next-gen impact Gen Z is on the cusp of tipping the scales. Due to their sheer size and spending power, this generation is poised to become the…
March 23, 2022
Financial Innovation March 22, 2022
The rules of NextGen loyalty
Examining Gen Z, Millennials, and tomorrow’s loyalty landscape We live in a…
Examining Gen Z, Millennials, and tomorrow’s loyalty landscape We live in a time where change and choice are the only true constants. Their influence on Gen Z and Millennials is simply undeniable. New experiences,…
March 22, 2022
Financial Innovation March 22, 2022
Currency of connection: how emotional relationships drive brand loyalty
Emotional connections are powerful. Humans are social creatures. We’re…
Emotional connections are powerful. Humans are social creatures. We’re inquisitive, curious, and engaging. We seek connections and respond to what’s happening in the world around us. So, it’s not surprising that we…
March 22, 2022