Research & Reports

Financial Innovation May 2, 2025

Harnessing social media to drive retailer credit card awareness

According to new research, social media was the top way Gen Z became aware of…

According to new research, social media was the top way Gen Z became aware of the last retailer credit card they applied for. When it comes to marketing retailer-branded credit cards, promoting card awareness using…

May 2, 2025

Financial Innovation April 29, 2025

Mother’s Day 2025: Not overly bullish, but not pulling back

Shopping and spending plans are remarkably similar to last year. Tariff…

Shopping and spending plans are remarkably similar to last year. Tariff turmoil is rocking sentiment and placing the U.S. economy on unsteady ground, but consumers are making sure that moms feel celebrated. This year…

April 29, 2025

Report March 25, 2025

AI and the American Shopper

Artificial intelligence promises a new world of opportunity — but for consumers…

Artificial intelligence promises a new world of opportunity — but for consumers, brands will have a lot to prove. Retailers have been gathering data on their customers for years, but leveraging that data to…

March 25, 2025

Financial Innovation February 21, 2025

Spring breaking with Gen Z

Younger travelers are more willing to spend on spring vacations With warmer…

Younger travelers are more willing to spend on spring vacations With warmer weather on the horizon, Gen Z is packing their bags: while 62% will stay stateside, 38% will spend at least a portion of their spring trip…

February 21, 2025

Financial Innovation February 10, 2025

Valentine’s Day 2025: Shoppers are in the mood to celebrate

Nearly two in five (38%) plan to spend ‘more’ this year, up from 31% in 2024…

Nearly two in five (38%) plan to spend ‘more’ this year, up from 31% in 2024. With Valentine’s Day 2025 optimally landing on Friday this year, shoppers are seeing red – in a good way. Compared to last year, more…

February 10, 2025