Research & Reports
Research & Reports
Financial Innovation June 9, 2022
Helping Gen Z manage their finances
Over half of Gen Z believes they're managing their finances, attributing their confidence to following the advice of their parents.
Over half of Gen Z believes they're managing their finances, attributing their confidence to following the advice of their parents.
June 9, 2022
Financial Innovation April 13, 2022
Four ways consumers want to spring into summer spending
Getting out of the house is key for consumers this summer and spring. Financing is important for many looking to spend.
Getting out of the house is key for consumers this summer and spring. Financing is important for many looking to spend.
April 13, 2022
Financial Innovation March 23, 2022
Next-gen impact: what Gen Z wants
In this Bread Financial report, read on the impact Gen Z has on the market due to their sheer size and spending power.
In this Bread Financial report, read on the impact Gen Z has on the market due to their sheer size and spending power.
March 23, 2022
Financial Innovation March 22, 2022
Currency of connection: how emotional relationships drive brand loyalty
Research shows that consumers seek connection and gravitate towards brands that exhibit human characteristics.
Research shows that consumers seek connection and gravitate towards brands that exhibit human characteristics.
March 22, 2022
Financial Innovation March 22, 2022
The rules of NextGen loyalty
This Bread Financial report explores the motivators behind Gen Z and Millennials that lead to brand loyalty.
This Bread Financial report explores the motivators behind Gen Z and Millennials that lead to brand loyalty.
March 22, 2022