Research & Reports
Research & Reports
Financial Innovation November 15, 2022
Holiday 2022: Gen Z is eyeing buy now, pay later for purchases
With the holiday season upon us, let’s take a closer look at the buy now, pay later (BNPL) plans among the youngest group of shoppers. Bread Financial proprietary researc…
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Financial Innovation October 1, 2024
66% of Gen Z women feel they’re on the “right track” financially
While Gen Z women are relatively confident in their finances, many still admit…
While Gen Z women are relatively confident in their finances, many still admit to learning challenges in their financial education. In new proprietary consumer research with our partners at Ruling Our eXperiences …
October 1, 2024
Financial Innovation September 18, 2024
Fall travel look ahead: Avoiding the heat and crowds
Fall travelers are traveling off-peak to get a bargain Nearly half (43%) of…
Fall travelers are traveling off-peak to get a bargain Nearly half (43%) of fall travelers will spend between $1,000 - $5,000 on their trip, compared to 47% of summer travelers spending the same. Known as “shoulder…
September 18, 2024
Financial Innovation September 9, 2024
Evolving expectations for retailer credit card rewards redemption
New proprietary consumer research from Bread Financial reveals that retailer…
New proprietary consumer research from Bread Financial reveals that retailer-branded credit cardholders want more control over their rewards redemption experiences. As something that can fundamentally save them money…
September 9, 2024
Financial Innovation August 19, 2024
Consumers’ new view on corporate responsibility
Shoppers still expect brands to 'do the right thing' but are growing…
Shoppers still expect brands to 'do the right thing' but are growing increasingly price sensitive about supporting these efforts with their wallets Three out of four shoppers (77%) believe that companies, including…
August 19, 2024
Financial Innovation July 31, 2024
Back to school 2024: Shoppers aiming for an A+ in deal hunting
Eight out of 10 plan to seek sales and shop around, rising from 2023. With…
Eight out of 10 plan to seek sales and shop around, rising from 2023. With 89% of back-to-school/college (BTS/BTC) shoppers saying that inflation is impacting their planned spending, scouting retailers for the best…
July 31, 2024