Tending to customer loyalty: How to nurture your rewards program for long-term growth
The retail space is crowded with loyalty programs—from basic multi-tender setups to premium tiers for proprietary cardholders. At their best, these programs do more than offer perks like discounts and free shipping—they build deeper connections.
By capturing shopper data and behavior, brands can deliver personalized experiences that drive repeat purchases and long-term loyalty.
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This new report leverages data-driven loyalty and rewards insights from Bread Financial's monthly Consumers & Payments survey to reveal:
- The essentials for thriving in the loyalty space
- How to nurture your loyalty program for optimal growth
- How to resonate and grow loyalty with Gen Z
Whether you're looking to enhance your current program or explore new partnership models, this report offers actionable intelligence to help you stay ahead in a competitive landscape.
*Unless noted otherwise, data in this report reflects a rolling average of Q1 2025 responses (January-March 2025) for loyalty program and/or retailer-branded credit cardmembers.