Research & Reports
Research & Reports
Financial Innovation November 15, 2022
Holiday 2022: Gen Z is eyeing buy now, pay later for purchases
With the holiday season upon us, let’s take a closer look at the buy now, pay later (BNPL) plans among the youngest group of shoppers. Bread Financial proprietary researc…
Read More
Read more about Holiday 2022: Gen Z is eyeing buy now, pay later for purchases
Financial Innovation October 1, 2024
66% of Gen Z women feel they’re on the “right track” financially
While Gen Z women are relatively confident in their finances, many still admit…
While Gen Z women are relatively confident in their finances, many still admit to learning challenges in their financial education. In new proprietary consumer research with our partners at Ruling Our eXperiences …
October 1, 2024
Financial Innovation October 1, 2024
Holiday 2024: Shoppers will be celebrating sales this season
Three-quarters of shoppers (76%) will be seeking deals, shopping events and…
Three-quarters of shoppers (76%) will be seeking deals, shopping events and shopping around for holiday purchases, up from 69% last year. With 89% indicating that inflation is impacting holiday purchase plans, most…
October 1, 2024
Financial Innovation September 18, 2024
Fall travel look ahead: Avoiding the heat and crowds
Fall travelers are traveling off-peak to get a bargain Nearly half (43%) of…
Fall travelers are traveling off-peak to get a bargain Nearly half (43%) of fall travelers will spend between $1,000 - $5,000 on their trip, compared to 47% of summer travelers spending the same. Known as “shoulder…
September 18, 2024
Financial Innovation September 9, 2024
Evolving expectations for retailer credit card rewards redemption
New proprietary consumer research from Bread Financial reveals that retailer…
New proprietary consumer research from Bread Financial reveals that retailer-branded credit cardholders want more control over their rewards redemption experiences. As something that can fundamentally save them money…
September 9, 2024
Financial Innovation August 19, 2024
Consumers’ new view on corporate responsibility
Shoppers still expect brands to 'do the right thing' but are growing…
Shoppers still expect brands to 'do the right thing' but are growing increasingly price sensitive about supporting these efforts with their wallets Three out of four shoppers (77%) believe that companies, including…
August 19, 2024