Research & Reports

Survey November 3, 2025

Holiday 2025: ChatGPT enters the conversation

More than one in ten shoppers (13%) are planning to leverage the AI search tool for holiday gift inspiration this year.

More than one in ten shoppers (13%) are planning to leverage the AI search tool for holiday gift inspiration this year.

November 3, 2025

Survey October 6, 2025

Holiday 2025: Let it sale! Let it sale! Let it sale!

Chaotic macro conditions are leading most holiday shoppers to seek deals, shop…

Chaotic macro conditions are leading most holiday shoppers to seek deals, shop events and shop around this year High prices continue as shoppers’ ghosts of holidays past, present and future. Not only do 86% say that…

October 6, 2025

Survey July 31, 2025

Quicktake: Shoppers approach back-to-school spending with caution

Inflation and potential tariffs sound like nails on a chalkboard to shoppers …

Inflation and potential tariffs sound like nails on a chalkboard to shoppers While students likely aren’t looking forward to heading back to class, back-to-school/college (BTS/BTC) shoppers don’t seem to be excited…

July 31, 2025

Report July 25, 2025

Tending to customer loyalty: How to nurture your rewards program for long-term growth

The retail space is crowded with loyalty programs—from basic multi-tender…

The retail space is crowded with loyalty programs—from basic multi-tender setups to premium tiers for proprietary cardholders. At their best, these programs do more than offer perks like discounts and free shipping—they…

July 25, 2025

Survey July 17, 2025

Mid-year update: The State of the American Shopper

Shoppers are continuing to show resiliency​ Tariff concerns and persistent…

Shoppers are continuing to show resiliency​ Tariff concerns and persistent inflation have taken a significant toll on consumers, sapping savings and reducing their purchasing power. Despite the squeeze, the consumer…

July 17, 2025