Quicktake: Inflation has a greater impact on women

Inflation has a greater impact on women
Women are more likely to feel impact of inflation and to pull back on spending
While seven in 10 Americans say inflation is having a financial impact on them, women are more likely than men to feel the pain of higher prices: 81% of women said inflation is having an impact on them vs. 72% of men. And women are 3x as likely to be taking steps to curb spending compared to 6% of men who say they’re doing nothing at all.  

Gas and groceries are squeezing her budget
Higher food (46%) and fuel (30%) prices are the top inflation culprits for women. Housing is also getting more expensive: 6% said rent/housing costs and 5% said utilities are impacting them the most. 

Women are more likely to be deal-seeking
Nearly 75% of women are watching closely for sales, promotions and discounts, compared to only 54% of men doing the same.

She’s spreading out her spending
Women are more likely to start holiday shopping earlier (24% vs. 17%), postpone a major purchase (41% vs. 32%) and shop for fun less often (52% vs. 33%) than men.