Research & Reports

Financial Innovation March 23, 2022

Next-gen impact

From payments to perks, what Gen Z wants Uncovering insights through next…

From payments to perks, what Gen Z wants Uncovering insights through next-gen impact Gen Z is on the cusp of tipping the scales. Due to their sheer size and spending power, this generation is poised to become the…

March 23, 2022

Financial Innovation March 22, 2022

Currency of connection: how emotional relationships drive brand loyalty

Emotional connections are powerful. Humans are social creatures. We’re…

Emotional connections are powerful. Humans are social creatures. We’re inquisitive, curious, and engaging. We seek connections and respond to what’s happening in the world around us. So, it’s not surprising that we…

March 22, 2022

Financial Innovation March 22, 2022

The rules of NextGen loyalty

Examining Gen Z, Millennials, and tomorrow’s loyalty landscape We live in a…

Examining Gen Z, Millennials, and tomorrow’s loyalty landscape We live in a time where change and choice are the only true constants. Their influence on Gen Z and Millennials is simply undeniable. New experiences,…

March 22, 2022

Financial Innovation March 21, 2022

Crossing the great divide

What’s inside: Through our deliberately different and measurably superior…

What’s inside: Through our deliberately different and measurably superior approach, the Bread Financial research reveals: What’s most important to customers in the brand communications and marketing experience…

March 21, 2022

Financial Innovation March 3, 2021

Three digital takeaways for brands from holiday 2020

The 2020 holidays were decidedly digital. Industry experts estimate the…

The 2020 holidays were decidedly digital. Industry experts estimate the pandemic accelerated digital shopping by five years—which was reflected in 2020 holiday shopping. An incredible 93% of consumers did all or a…

March 3, 2021