Currency of connection: how emotional relationships drive brand loyalty
Emotional connections are powerful.
Humans are social creatures. We’re inquisitive, curious, and engaging. We seek connections and respond to what’s happening in the world around us. So, it’s not surprising that we form deeper bonds with brands that effectively mirror human characteristics—those qualities that make human relationships more successful. Brands will gain significant benefits by fostering deeper connections with their customers.
About Bread Financial®
Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers. Our payment solutions deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, technology, electronics, jewelry, home and specialty apparel through our co-brand and private label credit cards and pay-over-time products providing choice and value to our shared customers. Additionally, we offer Bread Financial general purpose credit cards and saving products that empower our customers and their passions for a better life.
Bread Financial proudly marks 30 years of success in 2026. To learn more about our global associates, our performance and our sustainability progress, visit breadfinancial.com or follow us on Instagram and LinkedIn.
