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Financial Innovation March 22, 2022

Currency of connection: how emotional relationships drive brand loyalty

Currency of connection report cover

Emotional connections are powerful.

Humans are social creatures. We’re inquisitive, curious, and engaging. We seek connections and respond to what’s happening in the world around us. So, it’s not surprising that we form deeper bonds with brands that effectively mirror human characteristics—those qualities that make human relationships more successful. Brands will gain significant benefits by fostering deeper connections with their customers.

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