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Financial Innovation March 23, 2022

Next-gen impact

Next-gen impact report cover

From payments to perks, what Gen Z wants

Uncovering insights through next-gen impact

Gen Z is on the cusp of tipping the scales. Due to their sheer size and spending power, this generation is poised to become the most influential cohort brands have ever seen.​​​​​​

About Bread Financial®
Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers. Our payment solutions, including Bread Financial general purpose credit cards and savings products, empower our customers and their passions for a better life. Additionally, we deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, jewelry and specialty apparel through our private label and co-brand credit cards and pay-over-time products providing choice and value to our shared customers. 
 
To learn more about Bread Financial, our global associates and our sustainability commitments, visit breadfinancial.com or follow us on Instagram and LinkedIn