Research & Reports
Research & Reports

Financial Innovation October 28, 2024
Holiday 2024: Spotlight on in-store shoppers
Holiday shoppers are more likely to shop in stores this season than last year …
Holiday shoppers are more likely to shop in stores this season than last year According to our latest holiday research among consumers at-large, shoppers are more likely to head to physical stores this year* for…
October 28, 2024

Financial Innovation October 1, 2024
Holiday 2024: Shoppers will be celebrating sales this season
Three-quarters of shoppers (76%) will be seeking deals, shopping events and…
Three-quarters of shoppers (76%) will be seeking deals, shopping events and shopping around for holiday purchases, up from 69% last year. With 89% indicating that inflation is impacting holiday purchase plans, most…
October 1, 2024

Financial Innovation October 1, 2024
66% of Gen Z women feel they’re on the “right track” financially
While Gen Z women are relatively confident in their finances, many still admit…
While Gen Z women are relatively confident in their finances, many still admit to learning challenges in their financial education. In new proprietary consumer research with our partners at Ruling Our eXperiences …
October 1, 2024

Financial Innovation September 18, 2024
Fall travel look ahead: Avoiding the heat and crowds
Fall travelers are traveling off-peak to get a bargain Nearly half (43%) of…
Fall travelers are traveling off-peak to get a bargain Nearly half (43%) of fall travelers will spend between $1,000 - $5,000 on their trip, compared to 47% of summer travelers spending the same. Known as “shoulder…
September 18, 2024

Financial Innovation September 9, 2024
Evolving expectations for retailer credit card rewards redemption
New proprietary consumer research from Bread Financial reveals that retailer…
New proprietary consumer research from Bread Financial reveals that retailer-branded credit cardholders want more control over their rewards redemption experiences. As something that can fundamentally save them money…
September 9, 2024