Insights & Innovation
Insights & Innovation
Financial Innovation January 24, 2023
Data Privacy Week 2023: Championing best practices for a responsible future
Data Privacy Week is an annual effort to educate and spread awareness about data privacy and how to better protect personal information. It’s also an opportunity for businesses…
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Read more about Data Privacy Week 2023: Championing best practices for a responsible future
Financial Innovation March 23, 2022
Next-gen impact
From payments to perks, what Gen Z wants Uncovering insights through next…
From payments to perks, what Gen Z wants Uncovering insights through next-gen impact Gen Z is on the cusp of tipping the scales. Due to their sheer size and spending power, this generation is poised to become the…
March 23, 2022
Financial Innovation March 22, 2022
The rules of NextGen loyalty
Examining Gen Z, Millennials, and tomorrow’s loyalty landscape We live in a…
Examining Gen Z, Millennials, and tomorrow’s loyalty landscape We live in a time where change and choice are the only true constants. Their influence on Gen Z and Millennials is simply undeniable. New experiences,…
March 22, 2022
Financial Innovation March 22, 2022
Currency of connection: how emotional relationships drive brand loyalty
Emotional connections are powerful. Humans are social creatures. We’re…
Emotional connections are powerful. Humans are social creatures. We’re inquisitive, curious, and engaging. We seek connections and respond to what’s happening in the world around us. So, it’s not surprising that we…
March 22, 2022
Financial Innovation March 21, 2022
Crossing the great divide
What’s inside: Through our deliberately different and measurably superior…
What’s inside: Through our deliberately different and measurably superior approach, the Bread Financial research reveals: What’s most important to customers in the brand communications and marketing experience…
March 21, 2022
Financial Innovation December 17, 2021
2021 holiday shopping: millennials embrace buy now, pay later and convenience
Millennials are the biggest spenders for the holidays this year, with 82%…
Millennials are the biggest spenders for the holidays this year, with 82% saying they plan to spend more or the same on holiday purchases compared to last year. That’s a key finding from Bread Financial’s 2021 Mid…
December 17, 2021