Insights & Innovation
Insights & Innovation
Report March 15, 2024
The State of the Middle-Class Shopper
The middle class is still an economic force to be reckoned with, making up the largest share of shoppers in the United States at 50%, according to a 2022 report by Pew Research Ce…
Read MoreSurvey July 31, 2023
Quicktake: Inflation still weighs on consumers’ back-to-school shopping plans
Nine in ten (88%) of back-to-school/college shoppers indicate that inflation is…
Nine in ten (88%) of back-to-school/college shoppers indicate that inflation is impacting their back-to-class spending, consistent with 2022 (87%). While inflation at large has begun to ease, those planning to shop…
July 31, 2023
Survey June 6, 2023
Quicktake: New college grads plan to celebrate by traveling
45% of new college grads* are trading their caps and gowns for getaways in the…
45% of new college grads* are trading their caps and gowns for getaways in the U.S. – and abroad. While much uncertainty exists in the overarching macro-economic environment right now, new college graduates appear to…
June 6, 2023
Survey May 2, 2023
Quicktake: Mother’s Day 2023 look ahead
Across generations, Mother’s Day holds sentimental meaning With Mother’s Day…
Across generations, Mother’s Day holds sentimental meaning With Mother’s Day on the horizon, the vast majority of holiday shoppers* view the day as having some special meaning (95%) versus it being another “Hallmark”…
May 2, 2023
Financial Innovation March 7, 2023
Quicktake: Consumers are budget-weary, but still planning spring and summer travel
Inflation has made an impact on 65% of consumers with spring/summer plans Of…
Inflation has made an impact on 65% of consumers with spring/summer plans Of all consumers planning to take time off during the warmer months, 80% will be taking a vacation, while 20% will be staycationing. Budget is…
March 7, 2023
Survey March 7, 2023
Digital detox: More than a third of travelers would give up scrolling on social media for…
A third of consumers would even consider a side gig on vacation to offset costs…
A third of consumers would even consider a side gig on vacation to offset costs, according to a new study by Bread Financial COLUMBUS, OH – March 7, 2023 – Bread Financial™ (NYSE: BFH), a tech-forward financial…
March 7, 2023