Making premium wellness more attainable through flexible financing

Opportunity

Designed to support recovery, performance and overall well-being, Plunge is redefining the wellness experience with premium cold plunges and saunas. With products ranging from $5,000 to $13,000, affordability is often one of the biggest considerations for prospective customers making a big-ticket purchase. While strategic discounts can help drive demand, Plunge sought a solution that would make their products more attainable without compromising the premium positioning they’ve worked hard to establish. By shifting the focus from total purchase price to flexible monthly payments, Plunge found a way to fit within their customer’s budget, reducing purchase hesitation.

The Bread Financial® impact

Plunge partnered with Bread Pay® to integrate flexible financing throughout the customer shopping journey, helping them better understand their purchasing power and monthly payment options before reaching checkout. By promoting financing across its web, paid media, email and SMS campaigns, Plunge transformed financing from a simple payment method to a strategic marketing lever. Together, Plunge and Bread Pay implemented recurring 36-month 0% APR promotional financing offers. This enabled qualified customers to spread out the cost of their purchase over time while creating urgency and driving engagement without additional discounting. Goodbye to sticker shock.

A 36-month 0% APR promotional financing campaign delivered measurable results across the purchase funnel:

• 74% increase in average daily applications*
• 120% increase in checkouts*
• 150% increase in financed sales volume*

“Bread Pay solved a problem discounting alone couldn’t," Michael Garrett, co-founder and CEO of Plunge, said. "Our customers get to spread a significant purchase across low monthly payments, while we protect the positioning and pricing we’ve built. Financing is not only a payment method, but a promotional lever we frequently use as well. Our monthly 0% APR promotions are one of the most reliable ways we create urgency and improve conversion without cutting price further.”