Partner
Ari Bikes
Overview
Ari combines thoughtful engineering, personalized fit, and direct-to-consumer value to make premium cycling more accessible.
Opportunity
Delivering premium bikes engineered for performance, comfort and adventure, Ari Bikes creates exceptional experiences, one rider at a time. With a focus on helping riders find the custom fit for the way they ride, the brand has built a reputation around quality products and a thoughtful customer experience.
As with many high-ticket purchases, even motivated buyers can hesitate when faced with a larger upfront cost at checkout. For Ari Bikes, that created an opportunity to make premium bikes more attainable without compromising the customer experience.
The brand needed to add payment flexibility in the purchase journey to strengthen buyer confidence and create a clearer path to conversion for customers considering a meaningful investment in their next ride.
The Bread Financial impact
Ari Bikes has scrapped the one-size-fits-all approach, not just for bikes, but for checkout, too. By integrating Bread Pay into the customer journey, they offer customers more ways to pay, creating a personalized purchasing experience that meets riders where they are.
By providing a clear, flexible way to pay over time, Ari Bikes helps customers understand their purchasing power at a critical decision point. This allows more customers to get the bike and gear they want, with a payment that fits their budget.
Since launch, the partnership has helped drive:
- 47% higher conversion among customers engaging with financing*
- 19% increase in average order value on financed purchases*
- 18% reduction in checkout abandonment*
“Bread Pay has been a fantastic partner for Ari Bikes," Ben Wright, director of e-commerce of Ari Bikes, said. "Their financing solution fit seamlessly into our customer journey and instantly made our bikes more accessible. Since launch, we’ve seen higher conversion rates, stronger customer confidence and a noticeable lift in AOV on financed orders. Bread Pay has genuinely helped us remove barriers and get more riders on the bikes they love.”
Bread Pay has genuinely helped us remove barriers and get more riders on the bikes they love.”
Ben Wright - Director of E-Commerce, Ari Bikes
*Cumulative data from this case study is based on the merchant’s loan activity dated June 2025-June 2026.
Results may vary by merchant and not all merchants will achieve these results.
Bread Pay® loans are made by Comenity Capital Bank, a Bread Financial® company
About Ari Bikes
Founded in 2005, Ari combines thoughtful engineering, personalized fit, and direct-to-consumer value to make premium cycling more accessible. With a focus on exceptional experiences, Ari encourages riders to get outside, disconnect, and “Be in the Moment.”
About Bread Financial®
Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers. Our payment solutions, including Bread Financial general purpose credit cards and savings products, empower our customers and their passions for a better life. Additionally, we deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, jewelry and specialty apparel through our private label and co-brand credit cards and pay-over-time products providing choice and value to our shared customers.
To learn more about Bread Financial, our global associates and our sustainability commitments, visit breadfinancial.com or follow us on Instagram and LinkedIn.