Bread Financial® recognized as a BenchmarkPortal Center of Excellence for 21st consecutive year
Company continues industry-leading customer service performance
COLUMBUS, Ohio – Bread Financial® (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, today announced that it has again been certified as a Center of Excellence by BenchmarkPortal for an industry-leading 21-consecutive times. The Center of Excellence recognition is one of the most prestigious awards in the customer service and support industry.
“We’re honored to earn BenchmarkPortal’s Center of Excellence certification for the 21st consecutive year, a recognition that reflects the consistency, care and commitment our Customer Care team brings to every interaction for more than two decades,” said Julie Fire, senior vice president and chief customer officer, Bread Financial. “This achievement is a testament to our associates, whose focus on operational excellence and exceptional service continues to build trust and loyalty with our customers while supporting our partners and business."
To earn the Center of Excellence distinction, companies must meet or surpass a variety of rigorous performance metrics designed to measure efficiency and effectiveness. Companies awarded the designation rank in the top 10 percent of surveyed organizations while achieving superior performance on both cost and quality-related metrics.
This achievement is a testament to our associates, whose focus on operational excellence and exceptional service continues to build trust and loyalty with our customers."
Julie Fire - Senior Vice President and Chief Customer Officer, Bread Financial
Key Results: In addition to the certification, BenchmarkPortal identified Bread Financial as an industry leader in several categories, including: lowest abandoned call rate, shortest average time in the queue, fastest average speed of answer and highest associate attendance.
“The certification of Bread Financial is a direct result of its commitment to balancing cost-effective service solutions with best-in-class service performance,” said Bruce Belfiore, chief executive officer, BenchmarkPortal. “It is an achievement of distinction. Maintaining high levels of excellence in the center over a period of years is a wonderful testimony to Bread Financial associates.”
For more information on Bread Financial's sustainability strategy and the ways it empowers its customers, click here.
About Bread Financial®
Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers. Our payment solutions deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, technology, electronics, jewelry, home and specialty apparel through our co-brand and private label credit cards and pay-over-time products providing choice and value to our shared customers. Additionally, we offer Bread Financial general purpose credit cards and saving products that empower our customers and their passions for a better life.
Bread Financial proudly marks 30 years of success in 2026. To learn more about our global associates, our performance and our sustainability progress, visit breadfinancial.com or follow us on Instagram and LinkedIn.
