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Alliance Data is now Bread Financial®

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Financial Innovation March 23, 2022 Alliance Data is now Bread Financial® Rebrand reflects company’s transformation to a tech-forward provider of payment, lending and saving solutions. COLUMBUS, Ohio, March 23, 2022 – Alliance Data (NYSE: ADS) today announced it will now be known as Bread Financial, a tech-forward financial services company that provides simple, personalized…

Next-gen impact

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Financial Innovation March 23, 2022 Next-gen impact From payments to perks, what Gen Z wants Uncovering insights through next-gen impact Gen Z is on the cusp of tipping the scales. Due to their sheer size and spending power, this generation is poised to become the most influential cohort brands have ever seen.​​​​​​ Download the full report Related News Financial Innovation…

The rules of NextGen loyalty

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Financial Innovation March 22, 2022 The rules of NextGen loyalty Examining Gen Z, Millennials, and tomorrow’s loyalty landscape We live in a time where change and choice are the only true constants. Their influence on Gen Z and Millennials is simply undeniable. New experiences, innovative technologies, instant access to information, and an abundance of choices are…

Crossing the great divide

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Financial Innovation March 21, 2022 Crossing the great divide What’s inside:  Through our deliberately different and measurably superior approach, the Bread Financial research reveals: What’s most important to customers in the brand communications and marketing experience Gaps between what consumers want and what brands are delivering Which innovations are truly driving…

Fresh Bread at Alliance Data: Watch for a Major Uplift to PLCC and BNPL

https://www.paymentsjournal.com/fresh-bread-at-alliance-data-watch-for-a-major-…

Bread Financial® and Victoria’s Secret Launch New Co-Brand Mastercard®, Renew Long-Standing Partnership

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Financial Innovation March 29, 2022 Bread Financial® and Victoria’s Secret Launch New Co-Brand Mastercard®, Renew Long-Standing Partnership Continued relationship to include tech-forward dual-card program with enhanced rewards for Victoria's Secret cardmembers COLUMBUS, Ohio – March 29, 2022 – Bread Financial (NYSE: ADS), a tech-forward financial services company that…