Research & Reports
Research & Reports
Financial Innovation March 22, 2022
Currency of connection: how emotional relationships drive brand loyalty
Emotional connections are powerful. Humans are social creatures. We’re…
Emotional connections are powerful. Humans are social creatures. We’re inquisitive, curious, and engaging. We seek connections and respond to what’s happening in the world around us. So, it’s not surprising that we…
March 22, 2022
Financial Innovation March 22, 2022
The rules of NextGen loyalty
Examining Gen Z, Millennials, and tomorrow’s loyalty landscape We live in a…
Examining Gen Z, Millennials, and tomorrow’s loyalty landscape We live in a time where change and choice are the only true constants. Their influence on Gen Z and Millennials is simply undeniable. New experiences,…
March 22, 2022
Financial Innovation March 21, 2022
Crossing the great divide
What’s inside: Through our deliberately different and measurably superior…
What’s inside: Through our deliberately different and measurably superior approach, the Bread Financial research reveals: What’s most important to customers in the brand communications and marketing experience…
March 21, 2022
Financial Innovation March 3, 2021
Three digital takeaways for brands from holiday 2020
The 2020 holidays were decidedly digital. Industry experts estimate the…
The 2020 holidays were decidedly digital. Industry experts estimate the pandemic accelerated digital shopping by five years—which was reflected in 2020 holiday shopping. An incredible 93% of consumers did all or a…
March 3, 2021