Research & Reports

Financial Innovation September 9, 2024

Evolving expectations for retailer credit card rewards redemption

New proprietary consumer research from Bread Financial reveals that retailer…

New proprietary consumer research from Bread Financial reveals that retailer-branded credit cardholders want more control over their rewards redemption experiences. As something that can fundamentally save them money…

September 9, 2024

Financial Innovation August 19, 2024

Consumers’ new view on corporate responsibility

Shoppers still expect brands to 'do the right thing' but are growing…

Shoppers still expect brands to 'do the right thing' but are growing increasingly price sensitive about supporting these efforts with their wallets Three out of four shoppers (77%) believe that companies, including…

August 19, 2024

Financial Innovation July 31, 2024

Back to school 2024: Shoppers aiming for an A+ in deal hunting

Eight out of 10 plan to seek sales and shop around, rising from 2023. With…

Eight out of 10 plan to seek sales and shop around, rising from 2023. With 89% of back-to-school/college (BTS/BTC) shoppers saying that inflation is impacting their planned spending, scouting retailers for the best…

July 31, 2024

Report November 24, 2023

The retailer's playbook for financing tools

Customers expect choice. They’ve evolved past the basic desires for retailers…

Customers expect choice. They’ve evolved past the basic desires for retailers to accept cash and cards. In fact, the average customer will use multiple payment and financing types when shopping their favorite retailer…

November 24, 2023

Report November 9, 2023

Research Report: The Modern Millennial Jewelry Buyer

Millennials are shaping the future of the jewelry market, and understanding…

Millennials are shaping the future of the jewelry market, and understanding their wants and needs will be key for success in 2020 and beyond. Bread's independent study sheds light on changing buying habits, illuminating…

November 9, 2023