Insights & Innovation

Report March 15, 2024

The State of the Middle-Class Shopper

The middle class is still an economic force to be reckoned with, making up the…

The middle class is still an economic force to be reckoned with, making up the largest share of shoppers in the United States at 50%, according to a 2022 report by Pew Research Center. In this study, we take a…

March 15, 2024

Survey February 9, 2024

Valentine’s Day 2024: Gen Z is in love with … love

Nearly half of Gen Z Valentine’s Day shoppers plan to spend ‘more’ this year. …

Nearly half of Gen Z Valentine’s Day shoppers plan to spend ‘more’ this year. Fresh off a more muted season for holiday spending, shoppers seem to be less likely to feel the love this Valentine’s Day. Among those…

February 9, 2024

Report November 24, 2023

The retailer's playbook for financing tools

Customers expect choice. They’ve evolved past the basic desires for retailers…

Customers expect choice. They’ve evolved past the basic desires for retailers to accept cash and cards. In fact, the average customer will use multiple payment and financing types when shopping their favorite retailer…

November 24, 2023

Survey November 10, 2023

Holiday 2023: Nearly half (45%) plan to travel this year

Holiday-related travel plans are down from 53% in holiday 2022* Holiday…

Holiday-related travel plans are down from 53% in holiday 2022* Holiday travel generally evokes thoughts of piling into the station wagon, running through a crowded airport or even trekking to snow-covered Vermont,…

November 10, 2023

Report November 9, 2023

The modern millennial jewelry buyer

Millennials are shaping the future of the jewelry market, and understanding…

Millennials are shaping the future of the jewelry market, and understanding their preferences and behavior will be key for success today and beyond. Bread Pay™ commissioned an independent study of 500 U.S…

November 9, 2023