Insights & Innovation
Insights & Innovation
Report March 25, 2025
AI and the American Shopper
Artificial intelligence promises a new world of opportunity — but for consumers, brands will have a lot to prove. Retailers have been gathering data on their cu…
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Leadership March 23, 2022
Our new brand: Bread Financial® represents a more focused, unified company
Today is a historic day at our company, as Alliance Data officially rebrands as…
Today is a historic day at our company, as Alliance Data officially rebrands as Bread Financial™. Our new brand reflects the extensive transformational work our leadership team and associates have done over the past…
March 23, 2022
Financial Innovation March 23, 2022
Next-gen impact
From payments to perks, what Gen Z wants Uncovering insights through next…
From payments to perks, what Gen Z wants Uncovering insights through next-gen impact Gen Z is on the cusp of tipping the scales. Due to their sheer size and spending power, this generation is poised to become the…
March 23, 2022
Financial Innovation March 22, 2022
Currency of connection: how emotional relationships drive brand loyalty
Emotional connections are powerful. Humans are social creatures. We’re…
Emotional connections are powerful. Humans are social creatures. We’re inquisitive, curious, and engaging. We seek connections and respond to what’s happening in the world around us. So, it’s not surprising that we…
March 22, 2022
Financial Innovation March 22, 2022
The rules of NextGen loyalty
Examining Gen Z, Millennials, and tomorrow’s loyalty landscape We live in a…
Examining Gen Z, Millennials, and tomorrow’s loyalty landscape We live in a time where change and choice are the only true constants. Their influence on Gen Z and Millennials is simply undeniable. New experiences,…
March 22, 2022
Financial Innovation March 21, 2022
Crossing the great divide
What’s inside: Through our deliberately different and measurably superior…
What’s inside: Through our deliberately different and measurably superior approach, the Bread Financial research reveals: What’s most important to customers in the brand communications and marketing experience…
March 21, 2022