Insights & Innovation

Leadership March 23, 2022

Our new brand: Bread Financial® represents a more focused, unified company

Today is a historic day at our company, as Alliance Data officially rebrands as Bread Financial™, providing simple, personalized solutions that empower consumers.

Today is a historic day at our company, as Alliance Data officially rebrands as Bread Financial™, providing simple, personalized solutions that empower consumers.

March 23, 2022

Financial Innovation March 22, 2022

The rules of NextGen loyalty

This Bread Financial report explores the motivators behind Gen Z and Millennials that lead to brand loyalty.

This Bread Financial report explores the motivators behind Gen Z and Millennials that lead to brand loyalty.

March 22, 2022

Financial Innovation March 22, 2022

Currency of connection: how emotional relationships drive brand loyalty

Research shows that consumers seek connection and gravitate towards brands that exhibit human characteristics.

Research shows that consumers seek connection and gravitate towards brands that exhibit human characteristics.

March 22, 2022

Financial Innovation March 21, 2022

Crossing the great divide: how brands can bridge the gap

This Bread Financial reports bridges the gap between what consumers want and what brands are doing.

This Bread Financial reports bridges the gap between what consumers want and what brands are doing.

March 21, 2022

Financial Innovation October 6, 2021

Picking a payments provider without losing brand integrity

By leaning into technology, data and customer experience, Bread Financial is helping merchants grow their brand while empowering shoppers with the products they need and want.

By leaning into technology, data and customer experience, Bread Financial is helping merchants grow their brand while empowering shoppers with the products they need and want.

October 6, 2021