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Culture September 27, 2023

Associate-led Giving Campaign raises $1.5 million for non-profit organizations

Graphic sharing the total amount raised during Bread Financial's 2023 Giving Campaign ($1,568,409)

Immediately after graduating from high school, Rhiana Brown joined Bread Financial as a Care Center associate in new accounts. And while the company has made significant changes in the nearly 30 years that followed, one aspect has remained the same – the annual Giving Campaign.

“The Giving Campaign is the company’s yearly donation drive, where Bread Financial will match associate gifts to eligible charities dollar-for-dollar,” said Brown. “The 2023 campaign recently wrapped and I’m thrilled to announce that we raised more than $1.5 million for more than 1,100 non-profit organizations.”

Rhiana Brown headshot

Rhiana Brown, senior vice president of collections and recovery operations, served as an Executive Sponsor of the 2023 Giving Campaign at Bread Financial.

Now an SVP of Collections and Recovery Operations, Rhiana has held a variety of leadership positions in her tenure, this year adding Executive Sponsor of the Giving Campaign to her resume. 

“I was honored to be a Giving Campaign sponsor and help encourage associates to give,” she said. “The people and culture are what have kept me here for nearly three decades; we care about doing the right thing, making a difference and treating each other with kindness and respect. One of our company values is to Be Kind and Pay it Forward, and I’m so proud of the impact we were able to make this year.”

Learn more about Rhiana and the 2023 Giving Campaign in the Q&A below. 

What is the Giving Campaign and what sets it apart from other donation drives?
The Giving Campaign is the one time of year when Bread Financial will match associate gifts to any eligible non-profit dollar-for-dollar with no limit. In addition to giving to the organizations most important to them, associates have the option to donate to the Help Right Here program, which is an internal program that supports associates during times of unexpected financial hardships. 

We also hosted several events and ways for associates to be involved outside of a direct gift. For example, we hosted a non-profit fair for associates to learn about local partners and their missions. We also had drawings for prizes, and associates could purchase a special edition t-shirt that benefited Help Right Here. 

How do you give during the campaign?
A portion of my donation went to Help Right Here; you never know what the person sitting next to might be going through, and I wanted to support my peers and colleagues in their times of need because I know if the situation was reversed, they would do the same for me. I also gave to the Mid-Ohio Food Collective. Food insecurity is a cause that’s very important to me as a mother. I have two daughters and it’s heartbreaking to me to know that there are children who are hungry. 

Bread Financial associates volunteering at the Mid-Ohio Food Collective.

Bread Financial associates at a recent give back event at the Mid-Ohio Food Collective in Grove City, Ohio.

How did you become an Executive Sponsor and why is that role important to the campaign?
I’ve established a lot of relationships in my tenure, and I oversee a large department. For associates, I think having a leader you know be involved and visible can be motivating. Throughout the campaign, I kept a close eye on our participation rates, and my primary goal was to find ways to encourage associates to give. I led by example and found tactics that resonated with associates, such as sharing my reasons for participating and encouraging others to do the same. 

Since you started your career at Bread Financial nearly 30 years ago, how have you seen the Giving Campaign evolve?
When I joined the company, the campaign raised funds for only one organization and now we are making an impact for more than 1,000 non-profits every year. I love learning about the organizations that are meaningful to associates, and every year I’m amazed at how willing associates are to give. I remember filling out carbon copy forms to make my donations. When you look back at the evolution of the campaign itself, even the technology has evolved to being a completely digital experience. 

In addition to large community gifts, why is it important that companies also support associate-led giving?
Supporting our communities is important to our culture and who we are as a business, but it also empowers our associates and creates a stronger sense of pride. It feels good to give back, and seeing your dollar go even further is even more meaningful. 

About Bread Financial™
Bread Financial™ (NYSE: BFH) is a tech-forward financial services company providing simple, personalized payment, lending and saving solutions. The company creates opportunities for its customers and partners through digitally enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences. Driven by a digital-first approach, data insights and white-label technology, Bread Financial delivers growth for its partners through a comprehensive suite of payment solutions that includes private label and co-brand credit cards and Bread Pay™ buy now, pay later products. Bread Financial also offers direct-to-consumer products that give customers more access, choice and freedom through its branded Bread Cashback™ American Express® Credit Card and Bread Savings™ products.

Headquartered in Columbus, Ohio, Bread Financial is powered by its 7,500+ global associates and is committed to sustainable business practices. To learn more about Bread Financial, visit or follow us on FacebookLinkedInTwitter and Instagram.