Bread Financial® promotes gender equity with $1 million gift to the Women’s Sports Foundation®

Donation will fund research and strategic growth initiatives, in celebration of the Foundation’s 50th anniversary 

COLUMBUS, Ohio – July 17, 2024 - Bread Financial®, a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, today announced a $1 million gift to the Women’s Sports Foundation (WSF®) to support the Foundation’s ongoing work to advance the lives of girls and women through sports and physical activity. 
 
The gift will help WSF drive its long-term strategic growth and build fundraising capacity and national awareness through a variety of events and advocacy. A portion of the donation will be used to conduct evidence-based research, including its 2026 Winter Olympic and Paralympic Games analysis – the 10th in a series – which examines participation and leadership trends among women athletes with an eye toward making the Olympic and Paralympic movement equitable for all. Bread Financial®’s gift will also support various activities surrounding WSF’s National Girls & Women in Sports Day® (NGWSD®), and the Annual Salute to Women in Sports®, which is WSF's premier fundraising event. 

“Bread Financial® embraces and promotes diversity, equity and inclusion to create a sense of belonging, build trust and deliver value for our associates, partners, customers and business. Through the Women’s Sports Foundation’s advocacy, research and programing we are supporting, we look forward to helping create a more equitable society where every girl and woman can realize their full potential,” said Ralph Andretta, president and CEO of Bread Financial®. “As a father of two women athletes, I know that when girls play, compete, and are supported, society wins.”