Columbus Blue Jackets name Bread Financial® as new official jersey partner
COLUMBUS, OHIO – The Columbus Blue Jackets today announced that Bread Financial® will become the NHL franchise’s new jersey partner beginning with the 2026–27 season. Bread Financial, a Championship Partner and the club’s first Official Financial Services Partner, has been the Blue Jackets’ home helmet partner since October 2022. Under the expanded agreement, the Columbus-based financial services company will transition from the home helmet position to iconic branding on the club’s home, road, and third jerseys, further elevating its visibility across all game uniforms.
“Bread Financial has been a trusted and valued partner of the Blue Jackets, consistently elevating our brand and strengthening our connection to fans,” said Cameron Scholvin, Blue Jackets Senior Vice President & Chief Operating Officer. “Their commitment has extended well beyond the ice, helping us grow the game and build meaningful initiatives together. We’re proud to expand this relationship and showcase Bread Financial on our jerseys beginning in September.”
Throughout its relationship with the Blue Jackets, Bread Financial’s presence has expanded across Nationwide Arena, including the introduction of Bread Financial Boulevard, the primary concession area between sections 101 and 106. The company has also been central to Blue Jackets’ programs that expand access for and celebrate women and girls in hockey, including Girls Hockey Day with on‑ice clinics and empowerment programming, the annual Ice Breakers: Women in Business Networking Event in honor of International Women’s Day, and Hockey For Her, a series designed to celebrate and empower women in the hockey community.
"Our relationship with the Blue Jackets began as a shared commitment to Columbus, growing stronger over time to deliver a real impact for our community,” said Shannon Andrick, Senior Vice President, Strategic Initiatives and Experience at Bread Financial. “Columbus is our hometown, it's woven into who we are, and our associates take tremendous pride in supporting the team and the city we call home. This jersey patch carries that pride onto a national stage, showcasing Bread Financial to fans and communities nationwide. We look forward to building on our success together and creating new opportunities in Columbus and beyond."
Columbus is our hometown, it's woven into who we are, and our associates take tremendous pride in supporting the team and the city we call home. This jersey patch carries that pride onto a national stage, showcasing Bread Financial to fans and communities nationwide."
Shannon Andrick - Senior Vice President of Strategic Initiatives and Experience, Bread Financial
Bread Financial is a tech-forward financial services company providing simple, personalized payment, lending and saving solutions. With headquarters in Columbus, Ohio, Bread Financial serves millions of U.S. customers through its suite of products designed to empower consumers and deliver value. The company is focused on community-centric initiatives nationwide through bold, strategic investments and volunteerism that fosters independence and creates opportunities.
The Blue Jackets will open the 2026-27 season at Nationwide Arena on Thursday, Oct. 1 against the Buffalo Sabres at 7 p.m. All doors open early at 5:30 p.m. and fans are encouraged to take their seats by 7 p.m.
Information on all Blue Jackets ticketing options, including 2026-27 season tickets, can be obtained by calling (614) 246-3350 or visiting BlueJackets.com/tickets. Single-game tickets for all regular season home games at Nationwide Arena are on sale now. Fans may purchase single-game tickets on the CBJ App or by visiting BlueJackets.com or Ticketmaster.com.
About Bread Financial®
Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers. Our payment solutions deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, technology, electronics, jewelry, home and specialty apparel through our co-brand and private label credit cards and pay-over-time products providing choice and value to our shared customers. Additionally, we offer Bread Financial general purpose credit cards and saving products that empower our customers and their passions for a better life.
Bread Financial proudly marks 30 years of success in 2026. To learn more about our global associates, our performance and our sustainability progress, visit breadfinancial.com or follow us on Instagram and LinkedIn.
