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Culture June 10, 2025

Bread Financial® earns prestigious Center of Excellence recognition from BenchmarkPortal for 20th consecutive time

Benchmark Portal Certified Center of Excellence logo with faded blue background and sprinkle elements.

COLUMBUS, Ohio - June 10, 2025 - Bread Financial® (NYSE: BFH), a tech-forward financial services company that provides simple, flexible payment, lending and saving solutions, proudly announces that it has been certified as a Center of Excellence by BenchmarkPortal. The Center of Excellence recognition is one of the most prestigious awards in the customer service and support industry.

“We are proud to be the first financial services company to be recognized by BenchmarkPortal for the 20th consecutive time, highlighting the dedication of our customer care team in consistently delivering exemplary service and creating best in class experiences for our customers," said Val Greer, executive vice president and chief commercial officer, Bread Financial. “This award is a true testament to the integral role our customer care associates play in fostering trust and loyalty with our customers, while also driving positive engagement.”

We are proud to be the first financial services company to be recognized by BenchmarkPortal for the 20th consecutive time, highlighting the dedication of our customer care team in consistently delivering exemplary service and creating best in class experiences for our customers."

Val Greer- Executive Vice President and Chief Commercial Officer, Bread Financial

The Center of Excellence distinction is awarded based on best-practice metrics derived from the world’s largest database of objective and quantitative data, audited and validated by BenchmarkPortal researchers.

This certification is unique as it is determined strictly “by the numbers,” with BenchmarkPortal auditing and verifying key performance indicators and comparing them to peer organizations. Unlike other certifications that focus on process handling methods and procedures, this award emphasizes measurable results.

Key Results: In addition to the designation, BenchmarkPortal identified Bread Financial as an industry leader in several categories, including the speed of call answered, average queue time, low abandonment rates and associate attendance. 

“We certified Bread Financial’s customer care operations as a Center of Excellence after evaluating the company’s effectiveness and efficiency in interacting with their customers. We applaud their commitment to superior customer service,” said Bruce Belfiore, CEO, BenchmarkPortal. 


About Center of Excellence Certification

Contact centers and their managers who wish to implement best practices and attain world-class performance in their industry have a unique opportunity to certify their contact centers. BenchmarkPortal’s rigorous certification process has the advantage of referencing all performance goals to their best practices database of thousands of contact centers. Thus, contact centers will be held to performance levels that will improve their competitive position, not just force them to adhere to an arbitrary standard. Discover what the steps to certification are and how they will improve your center’s performance. www.BenchmarkPortal.com/contactcenter-certification/

About BenchmarkPortal

From its origins in 1995, BenchmarkPortal has become a global leader in the contact center industry, providing benchmarking, certification, training, consulting and industry reports. The BenchmarkPortal team of professionals has gained international recognition for its innovative approach to best practices for the contact center industry. BenchmarkPortal hosts the world’s largest database of contact center metrics, which is constantly being refreshed with new data. BenchmarkPortal’s mission is to provide contact center managers with the tools and information that will help them optimize their efficiency and effectiveness in their customer communications. For more information on BenchmarkPortal please call 1-800-214-8929 or visit www.BenchmarkPortal.com

About Bread Financial®
Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers. Our payment solutions, including Bread Financial general purpose credit cards and savings products, empower our customers and their passions for a better life. Additionally, we deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, jewelry and specialty apparel through our private label and co-brand credit cards and pay-over-time products providing choice and value to our shared customers. 
 
To learn more about Bread Financial, our global associates and our sustainability commitments, visit breadfinancial.com or follow us on Instagram and LinkedIn