Furniture First announces new financing program with Bread Financial®
MIDDLETON, Pennsylvania – Furniture First, a leading national cooperative buying group serving independent home furnishings and bedding retailers, is rolling out their new prime consumer financing program to their membership this fall.
Bread Financial® (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions, was selected by the Board of Directors as the new issuer.
The program will feature a private label credit card exclusive to Furniture First members. Member offers include quarterly, holiday specials, and buy downs on financing¹ that Furniture First enables for use on all product categories.
“We went through an extensive search process to find the right issuer,” said Andrew Kauffman, CEO of Furniture First. “Bread Financial stepped up with a program that provides outstanding value with a solid plan for growth. Our cooperative is built around serving our members’ needs, and our program will allow members to feature financing specials as we enter the crucial fourth quarter of this year.”
“Bread Financial is excited to work with Furniture First,” said Rick Cunningham, senior vice president of strategy at Bread Financial. “We look forward to empowering its members with innovative financing solutions that enhance the shopping experience, foster customer loyalty and support business growth.”
We look forward to empowering Furniture First members with innovative financing solutions that enhance the shopping experience, foster customer loyalty and support business growth.”
Rick Cunningham - Senior Vice President of Strategy, Bread Financial
“Bread Financial has extensive experience delivering financing options to a variety of brands, which will serve our buying group’s members well,” said Ryan Felix, services coordinator at Furniture First. “They understand the furniture industry and the needs of customers purchasing big ticket items, which will benefit the nearly 70% of members who take advantage of our prime financing option.” Felix noted that this includes smaller members selling $2 million a year, as well as members who are in the Top 100.
Bread Financial and Furniture First are streamlining the transition through their established partnerships with Versatile Credit, meaning members can continue using Versatile’s waterfall financing solution without interruption.
“We are proud to continue supporting Furniture First and its merchants as a key technology partner,” said Ed O’Donnell, CEO of Versatile Credit. “This collaboration with Bread Financial ensures members can maintain a seamless and consistent credit program. Our platform provides the continuity needed for an effortless transition, empowering staff to easily offer financing and customers to access it in a way that is both comfortable and convenient.”
For more on the program, visit mynestcard.com.
¹Minimum payments are required for each Credit Plan. Valid for single transaction only. If the single transaction has multiple shipments, each shipment may result in a separate Credit Plan, subject to a separate minimum purchase requirement.
Credit card offers are subject to credit approval.
Nest Credit Card Accounts are issued by Comenity Capital Bank.
About Furniture First
Furniture First is a national cooperative buying group serving full-line independent furniture retailers with sales over $2 million. Collectively, the group sells $3 billion at retail. Furniture First will be open for Premarket, September 14-16, at Furniture First on Main, 336 South Main Street in High Point. For more information about Furniture First Membership, please visit www.JoinFurnitureFirst.com or call 800-411-3477.
About Bread Financial®
Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers. Our payment solutions, including Bread Financial general purpose credit cards and savings products, empower our customers and their passions for a better life. Additionally, we deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, jewelry and specialty apparel through our private label and co-brand credit cards and pay-over-time products providing choice and value to our shared customers.
To learn more about Bread Financial, our global associates and our sustainability commitments, visit breadfinancial.com or follow us on Instagram and LinkedIn.
