Crossing the great divide: how brands can bridge the gap
What’s inside:
Through our deliberately different and measurably superior approach, the Bread Financial research reveals:
- What’s most important to customers in the brand communications and marketing experience
- Gaps between what consumers want and what brands are delivering
- Which innovations are truly driving value for brands and consumers alike
About Bread Financial®
Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers. Our payment solutions, including Bread Financial general purpose credit cards and savings products, empower our customers and their passions for a better life. Additionally, we deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, jewelry and specialty apparel through our private label and co-brand credit cards and pay-over-time products providing choice and value to our shared customers.
Bread Financial proudly marks 30 years of success in 2026. To learn more about our global associates, our performance and our sustainability progress, visit breadfinancial.com or follow us on Instagram and LinkedIn.
