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Report May 20, 2022

Sleep now, pay later with Bread Pay™

WinkBeds logo




WinkBeds offers traditionally crafted luxury mattresses handmade-to-order by skilled mattress workers in the USA. Each mattress includes a 120-night, risk-free trial and full replacement lifetime warranty.

22% increase in sales YoY*
16.4% higher financed AOV*


Sleep better. Live better. WinkBeds, with factories in Wisconsin and Florida, is building the world’s most people-centric bedding company. Their hand-crafted mattresses are made in the USA with the finest quality and American-sourced materials, and are paired with the most uncompromised of service.

We’ll always have your back. We believe we are in the wellness industry and not the mattress industry. Think about it — you spend one-third of your life asleep and that means a better mattress can help you live a better life. So, we’re committed to giving you a piece of American craftsmanship to sleep on that will last a lifetime.”

Dan Adler - Co-founder, WinkBeds

Every person deserves to sleep easy on WinkBeds’ luxurious, American-crafted mattresses, and as a longtime Bread Financial partner, the brand has been able to reach the masses and realize significant yearly growth by offering customers more ways to pay. By the end of the second pandemic year, WinkBeds continued to see the rise in customers opting for financing — with financed sales up 22% in 2021, compared to 2020.* In fact, about one in every 10 people who check out on WinkBeds’ site select affordable financing options with Bread Pay.* Offering financing to consumers has allowed WinkBeds to realize a 16.4% higher average order value (AOV), compared to non-financed checkouts.*

We selected Bread Financial as our early financing partner for good reason. The advanced technology, superior customer service and vision of Bread Financial allowed me to instantly realize they’d be the ideal financing partner to help us grow our WinkBeds business."

Dan Adler, Co-founder, WinkBeds

*Cumulative data from this case study is based on the merchant’s loan activity dated October 2021 through February 2022. Results may vary by merchant and not all merchants will achieve these results.
Bread Pay™ is a product of Comenity Capital Bank, a Bread Financial™ company.

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