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Report October 17, 2022

Bread Financial and Roofnet are bringing more people to the great outdoors

Roofnest image
Roofnest logo

Partner

Roofnest

Overview

Roofnest is making camping more accessible, convenient, and comfortable for outdoor explorers of every experience level by designing durable and easy-to-use rooftop tents.

75% of financed sales use 0%, 12-month term in first month alone

Opportunity

A Bread Financial partner since 2019, Roofnest makes the industry’s most rugged and comfortable rooftop tents. Simply pop open the latches and in less than a minute, you’re the tent is ready to go — on any terrain and in any weather. Say goodbye to sleeping on cold, bumpy, and uneven ground, and hello to better views, a cleaner tent, and, most importantly, an excellent night’s sleep.

Bread Financial’s 0% APR offer enables customers to pay for their specialized tents over a year period. The 12-month, 0% APR term has increased AOV by $1,200 versus interest-bearing terms. Roofnest experienced a 60% growth in financed sales year-over-year between 2019 and 2020 and 16% between 2020 and 2021. They’re also taking advantage of Bread Financial’s retargeting tool in their abandoned cart emails and social media campaigns.

Utilizing the 0% APR term as a marketing tool has helped to effectively re-target eligible customers. Coming out of the pandemic, the introduction of 12-month, 0% terms has led to more checkouts and higher take rates, increasing sales by 25% and AOV by $200.

Dave Rogers, CMO, Roofnest

SUV with Roofnest on top