Bringing more people to the great outdoors with Bread Pay®
Partner
Roofnest
Overview
Roofnest makes camping more accessible, convenient, and comfortable for outdoor explorers of every experience level by designing durable and easy-to-use rooftop tents.
Opportunity
A Bread Financial® partner since 2019, Roofnest makes the industry’s most rugged and comfortable rooftop tents. Simply pop open the latches and in less than a minute, you’re the tent is ready to go — on any terrain and in any weather. Say goodbye to sleeping on cold, bumpy, and uneven ground, and hello to better views, a cleaner tent, and, most importantly, an excellent night’s sleep.
Our vision is to bring the camaraderie, wonder, and adventure of the great outdoors closer to every customer. We believe escaping from your daily routine and immersing yourself in nature refreshes, relaxes, and reminds you of what’s most important. With Roofnest, it’s camping elevated.”
Bob Africa - CEO, Roofnest
Bread Pay®'s 0% APR offer enables customers to pay for their specialized tents over a year period. The 12-month, 0% APR term has increased AOV by $1,200 versus interest-bearing terms.* Roofnest experienced a 60% growth in financed sales year-over-year between 2019 and 2020** and 16% between 2020 and 2021.* They’re also taking advantage of Bread Financial®’s retargeting tool in their abandoned cart emails and social media campaigns.
Utilizing the 0% APR term as a marketing tool has helped to effectively re-target eligible customers. Coming out of the pandemic, the introduction of 12-month, 0% terms has led to more checkouts and higher take rates, increasing sales by 25% and AOV by $200.*
Dave Rogers - CMO, Roofnest
*Cumulative data from this case study is based on the merchant’s loan activity dated January 2021 through December 2022. Results may vary by merchant and not all merchants will achieve these results.
**Cumulative data from this case study is based on the merchant’s loan activity dated January 2019 through December 2020. Results may vary by merchant and not all merchants will achieve these results.
Bread Pay® is a product of Comenity Capital Bank, a Bread Financial® company
