YOLO Board Sees 17% Lift in AOV Since Launching with Bread
Partner
YOLO Board
Overview
Since 2007, YOLO Board has taken the stand-up paddleboard (SUP) into the global mainstream. In just over a decade, YOLO has expanded its business into electric bicycles, adventure gear, and even their own SUP Blend organic roast coffee.
Bread has been an invaluable part of the Santa Rosa Beach, Fla.-based company’s growth story since the partnership began last October. Through August, YOLO’s average order value of financed sales with Bread is 76% higher than the AOV of non-financed sales. The company’s overall AOV has increased by 17% compared to the same period a year ago.
“We’ve been able to separate ourselves in a crowded industry by creating products that are top-quality, accessible, and now with the help of financing with Bread, more affordable,” YOLO’s Head of National Sales Jameson Martin said.
Martin said that the company has attributed 34% of online sales to Bread financing since the partnership began.
Bread Eases the Transition to Online Retail
YOLO initially made its mark in the industry as an in-store and wholesale retailer, but knew that it had to adapt to the needs of today’s shoppers by also building its presence online.
We knew that we had to make financing options a priority to retain an edge over our peers and establish a stronger online presence,” Martin said. “Bread has given us an opportunity to remain competitive in an extremely tight margin business.
After thoughtfully investing in a new website design the company explored different financing options. They knew that the best way to stay competitive was by offering more payment options for their customers without affecting pricing on their quality items. Bread has been crucial to building its direct-to-consumer audience, Martin said, adding that YOLO’s website has seen a 15% boost in traffic since launching with Bread.
“We knew that we had to make financing options a priority to retain an edge over our peers and establish a stronger online presence,” Martin said. “Bread has given us an opportunity to remain competitive in an extremely tight margin business.”
Bread Transforms YOLO’s Business with a Full-Funnel Solution
YOLO has integrated Bread throughout its online customer journey, offering financing solutions on its homepage, product pages, and at checkout. More than 55% of YOLO’s online shoppers check to see if they pre-qualify for financing before reaching checkout.
Martin believes that financing solutions with Bread will have a significant impact on turning interest in the company’s recent line of YOLO Electric bikes into more sales during the holiday season.
“Our partnership with Bread gives our customers access to the adventures they’ve always wanted, and allows us to keep making the best products imaginable,” Martin said. “The real story is about how Bread has completely transformed our business.”
Our partnership with Bread gives our customers access to the adventures they’ve always wanted, and allows us to keep making the best products imaginable. The real story is about how Bread has completely transformed our business.