Skip to main content
Back to Press & News
Culture April 8, 2024

Bread Financial™ named to Newsweek’s "Most Trustworthy Companies in America 2024" list

Graphic announcing Bread Financial's inclusion on Newsweek's Most Trustworthy Companies list. Image includes multi-colored Bauhaus elements and a dark blue background.

2024 marks the second consecutive year the financial services company was named to the list, ranking 10th in the financial services category

COLUMBUS, Ohio – April 10, 2024 – Bread Financial™ (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, today announced it has been named to Newsweek’s list of Most Trustworthy Companies in America 2024 for its high evaluations in trust with customers, investors and associates. This marked the second consecutive year Bread Financial was named to the list, ranking 10th in the financial services category – up 10 spots from 2023.
This award, presented by Newsweek and Statista Inc., is compiled based on a holistic approach to evaluating trust. Newsweek partnered with Statista to create the list that ranked 700 U.S. companies based on trustworthiness. Public and private companies across 23 industries – including banking, insurance, media and clothing – were included based on an independent survey of approximately 25,000 Americans that took place in October and November 2023. 

About Bread Financial™

Bread Financial™ (NYSE: BFH) is a tech-forward financial services company providing simple, personalized payment, lending and saving solutions. The company creates opportunities for its customers and partners through digitally enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences. Driven by a digital-first approach, data insights and white-label technology, Bread Financial delivers growth for its partners through a comprehensive suite of payment solutions that includes private label and co-brand credit cards and Bread Pay™ buy now, pay later products. Bread Financial also offers direct-to-consumer products that give customers more access, choice and freedom through its branded Bread Cashback American Express® Credit Card and Bread Savings™ products.

Headquartered in Columbus, Ohio, Bread Financial is powered by its approximately 7,000+ global associates and is committed to sustainable business practices. To learn more about Bread Financial, visit or follow us on Facebook, LinkedIn, Twitter/X and Instagram.