The modern millennial jewelry buyer
Millennials are shaping the future of the jewelry market, and understanding their preferences and behavior will be key for success today and beyond.
Bread Pay™ commissioned an independent study of 500 U.S. millennials (consumers aged 23-35) about their jewelry buying habits, and the results show how their preferences and approach to jewelry inform their behavior at large, while also subverting some commonly held expectations.
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Download our free eBook and learn:
- - What millennials value from a jewelry brand
- - How millennials discover jewelry brands
- - How millennials afford jewelry purchases
- - What jewelry brands should prioritize in 2024
- - And more!