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Report February 5, 2024

East West Gem Co. says “Yes” to buy now, pay later with Bread Pay™

East West Gem Co
East West Gem Co


East West Gem Co.


East West Gem Co. was born from the idea of making meticulously custom and beautiful rings attainable through moissanite.

15% increase in AOV when sales are financed


East West Gem Co. has disrupted the engagement industry with its beautiful, custom moissanite jewelry. Just as stunning as a diamond, moissanite jewelry offers the same look at an affordable price tag for shoppers.

Since its founding, the brand has grown by bringing completely custom, dream rings to life with transparent pricing. By solely offering custom moissanite jewelry, East West Gem Co. has cultivated a customer base that knows they don’t have to sacrifice budget for beauty.

Characterized by an unwavering commitment to its customers, it was important to East West Gem Co. that each customer have the ability to comfortably wear and take home a completely custom, artisan-made piece.

The Bread Financial™ impact

By pairing up with Bread Financial to offer buy now, pay later with Bread Pay™, East West Gem Co. offers artisan crafted creations with flexible financing solutions for any budget. The partnership, which kicked off in early 2023, has proven to be the perfect fit for East West Gem Co. and its customer base. In just the first 10 months, Bread Pay delivered*:

East West Gem Co

Customers come to us with a wide array of reasons for choosing moissanite — to increase the sparkle factor, replace their existing diamond, or feel more confident in this large purchase. Whatever the reason, we want each customer to leave with the completely custom, artisan-made piece of their dreams and having the right financing solution in place is an integral part of that journey. By offering Bread Pay, we have been able to make dream rings a reality for a wider array of customers which is really what it’s all about."

Brenna Lyden, CEO, East West Gem Co.

East West Gem Co

*Cumulative data from this case study is based on the merchant’s loan activity dated February 2023 through November 2023. Results may vary by merchant and not all merchants will achieve these results.

About Bread Financial™
Bread Financial™ (NYSE: BFH) is a tech-forward financial services company providing simple, personalized payment, lending and saving solutions. The company creates opportunities for its customers and partners through digitally enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences. Driven by a digital-first approach, data insights and white-label technology, Bread Financial delivers growth for its partners through a comprehensive suite of payment solutions that includes private label and co-brand credit cards and Bread Pay™ buy now, pay later products. Bread Financial also offers direct-to-consumer products that give customers more access, choice and freedom through its branded Bread Cashback™ American Express® Credit Card and Bread Savings™ products.

Headquartered in Columbus, Ohio, Bread Financial is powered by its approximately 7000+ global associates and is committed to sustainable business practices. To learn more about Bread Financial, visit or follow us on FacebookLinkedInTwitter/X and Instagram.

Comenity Bank and Comenity Capital Bank are Bread Financial™ companies.