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Financial Innovation April 21, 2022

Bread Financial™ named “Best Consumer Payments Platform” in 2022 FinTech Breakthrough Awards program

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Prestigious international awards program recognizes outstanding financial technology products and companies

COLUMBUS, Ohio, April 21, 2022 – Bread Financial (NYSE: BFH), a tech-forward financial services company providing simple, personalized payment, lending and saving solutions, announced it has been selected as winner of the “Best Consumer Payments Platform” award in the 6th annual FinTech Breakthrough Awards program conducted by FinTech Breakthrough, an independent market intelligence organization that recognizes the top companies, technologies and products in the global FinTech market.

Through a blend of Bread Financial’s more traditional credit card products and its solutions for an increasingly digital consumer – like buy now, pay later (BNPL) – the company offers a suite of payment products catering to a diverse population. With Bread Financial, consumers can take advantage of flexible, transparent payment and saving solutions that make buying, financing and saving easy at every stage in consumers’ financial journeys.

The FinTech Breakthrough Awards program was founded to recognize FinTech innovators, leaders and visionaries from around the world in a range of categories, including digital banking, personal finance, lending, payments, investments, RegTech, InsurTech and many more. The 2022 FinTech Breakthrough Award program attracted more than 3,950 nominations from across the globe.

“At Bread Financial we are laser-focused on providing payment, lending and saving solutions for all consumers, and winning this award validates that we are delivering on our tech forward business strategy,” said Val Greer, EVP and chief commercial officer, Bread Financial. “Earning this incredible industry accolade is reflective of the hard work and innovative spirit that our associates bring to work every day, and I’m excited to celebrate this award with our entire team.”

“At Bread Financial we are laser-focused on providing payment, lending and saving solutions for all consumers, and winning this award validates that we are delivering on our tech forward business strategy. Earning this incredible industry accolade is reflective of the hard work and innovative spirit that our associates bring to work every day, and I’m excited to celebrate this award with our entire team.”

Val Greer, EVP and Chief Commercial Officer

“Younger consumers demand choice in payment channels and gravitate toward cash and digital budgeting tools,” said James Johnson, managing director, FinTech Breakthrough. “Bread Financial creates opportunity for more consumers with ‘breakthrough’ options that bring ease, empowerment, and financial flexibility. With a significant portion of the millennial and Gen Z demographics preferring to stay away from credit and tending to be more cash flow conscious, BNPL solutions are an ideal option for them and we are thrilled to congratulate Bread Financial for winning our ‘Best Consumer Payments Platform’ in addressing this need.”

About Bread Financial

Bread FinancialTM (NYSE: BFH) is a tech-forward financial services company providing simple, personalized payment, lending and saving solutions. The company creates opportunities for its customers and partners through digitally enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences. Driven by a digital-first approach, data insights and white-label technology, Bread Financial delivers growth for its partners through a comprehensive product suite, including private label and co-brand credit cards, installment lending, and buy now, pay later (BNPL). Bread Financial also offers direct-to-consumer solutions that give customers more access, choice and freedom through its branded Bread CashbackTM American Express® Credit Card and Bread SavingsTM products.

Formerly Alliance Data, Bread Financial is an S&P MidCap 400 company headquartered in Columbus, Ohio, and committed to sustainable business practices powered by its 6,000+ global associates. To learn more about Bread Financial, visit BreadFinancial.com or follow us on Facebook, LinkedIn, Twitter and Instagram.

Forward-looking statements

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements give our expectations or forecasts of future events and can generally be identified by the use of words such as “believe,” “expect,” “anticipate,” “estimate,” “intend,” “project,” “plan,” “likely,” “may,” “should” or other words or phrases of similar import. Similarly, statements that describe our business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. Examples of forward-looking statements include, but are not limited to, statements we make regarding, and the guidance we give with respect to, our anticipated operating or financial results, initiation or completion of strategic initiatives including our ability to realize the intended benefits of the spinoff of our LoyaltyOne segment, future dividend declarations, and future economic conditions, including, but not limited to, market conditions, inflation, developments in the geopolitical environment, and the ongoing effects of the global COVID-19 pandemic, which remain difficult to predict.

We believe that our expectations are based on reasonable assumptions. Forward-looking statements, however, are subject to a number of risks and uncertainties that could cause actual results to differ materially from the projections, anticipated results or other expectations expressed in this release, and no assurances can be given that our expectations will prove to have been correct. These risks and uncertainties include, but are not limited to, factors set forth in the Risk Factors section in our Annual Report on Form 10-K for the most recently ended fiscal year, which may be updated in Item 1A of, or elsewhere in, our Quarterly Reports on Form 10-Q filed for periods subsequent to such Form 10-K. Our forward-looking statements speak only as of the date made, and we undertake no obligation, other than as required by applicable law, to update or revise any forward-looking statements, whether as a result of new information, subsequent events, anticipated or unanticipated circumstances or otherwise.