Bread Financial® donates $500,000 to Red Cross disaster relief
COLUMBUS, OHIO — Bread Financial® (NYSE: BFH), a tech-forward financial services company that provides simple, flexible payment, lending and saving solutions, today announced a $500,000 donation to the Red Cross Annual Disaster Giving Program (ADGP). To date, Bread Financial’s fourth annual contribution to the ADGP will ensure the organization can better and more strategically respond to disasters of all sizes across the U.S., and builds on the more than $3 million gifted to the Red Cross since 2021.
By contributing to the ADGP before a disaster occurs, Bread Financial’s funding helps equip the Red Cross with the essential infrastructure, volunteers, technology and resources necessary to quickly mobilize to provide relief in times of crisis. In addition to emotional and medical support, the Red Cross supplied more than 1.5 million overnight shelter stays, 4.6 million meals and 307,400 relief items in the past year.
"It's powerful to see the outcomes of our continued partnership with the Red Cross and our support of the ADGP, which directly aids our associates, customers and communities affected by disasters,” said Dana Beckman, vice president and chief sustainability officer, Bread Financial. “The Red Cross plays an invaluable role in helping respond and rebuild after the devastation of a disaster, offering support and hope during some of the most challenging circumstances."
It's powerful to see the outcomes of our continued partnership with the Red Cross and our support of the ADGP, which directly aids our associates, customers and communities affected by disasters."
Dana Beckman - Vice President and Chief Sustainability Officer, Bread Financial
Each year, the Red Cross responds to more than 65,000 disasters across the country. As rapidly intensifying storms, extreme heat, record floods and widespread wildfires continue to devastate communities, contributions to the ADGP are more important than ever. Summer contributions are especially critical to prepare for the challenging winter months when disaster is often more complex and costly.
“We are deeply grateful to Bread Financial for their generous investment in our mission, which enables us to respond quickly and effectively when disasters of all sizes strike,” said Anne McKeough, chief development officer at the American Red Cross. “As communities across the country face more extreme disasters, Bread Financial helps to ensure we can stand ready to provide comfort and care when it’s needed most.”
Bread Financial’s donation will also help fund basic needs for families affected by individual disasters such as home fires, which totaled over 53,000 responses last year. Additionally, the contributions help ensure the Red Cross can continue offering disaster preparedness education nationwide.
The two organizations have shared a more than 25-year partnership, and in addition to disaster relief support, Bread Financial has hosted 110 blood drives with associates donating 3,043 units of blood.
Individuals can help people affected by disasters big and small by making a gift to American Red Cross Disaster Relief. Donations to Disaster Relief enable the Red Cross to prepare for, respond to and help people recover from disasters big and small. Visit redcross.org, call 1-800-RED CROSS or text the word REDCROSS to 90999 to make a $10 donation.
About the American Red Cross
The American Red Cross shelters, feeds and provides comfort to victims of disasters; supplies about 40% of the nation’s blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. For more information, please visit redcross.org or CruzRojaAmericana.org.
About Bread Financial®
Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers. Our payment solutions, including Bread Financial general purpose credit cards and savings products, empower our customers and their passions for a better life. Additionally, we deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, jewelry and specialty apparel through our private label and co-brand credit cards and pay-over-time products providing choice and value to our shared customers.
To learn more about Bread Financial, our global associates and our sustainability commitments, visit breadfinancial.com or follow us on Instagram and LinkedIn.
