Bread Financial® to provide consumer credit program for top technology company

COLUMBUS, Ohio – July 27, 2023 – Bread Financial™ (NYSE: BFH), a tech-forward financial services company that provides simple, flexible payment, lending and saving solutions, today announced it has signed an agreement to provide a suite of payment solutions, including a private label credit program, for Dell Technologies, which provides the industry’s broadest and most innovative technology and services portfolio.

Bread Financial also signed a definitive agreement to acquire Dell’s existing consumer credit portfolio. The transaction is expected to close in early Q4 2023, subject to customary closing conditions. The new relationship will expand the suite of payment options for Dell’s consumer customers.

Expected to launch in Q4 2023, the Dell Pay program will offer six- and 12-month special financing on products and services for Dell consumers, while providing a consistent and frictionless journey. Using capabilities from Bread Financial’s Enhanced Digital Suite, Dell customers can seamlessly apply for and, if approved, immediately begin using their account for Dell products and support. 

“This announcement reflects our expansion in the consumer technology market,” said Val Greer, chief commercial officer, Bread Financial. "Through our comprehensive suite of payment products and tech-forward capabilities, Bread Financial will empower Dell customers with financial flexibility and deliver best-in-class experiences.”