Bread Financial and Victoria’s Secret Launch New Co-Brand Mastercard®, Renew Long-Standing Partnership
Continued relationship to include tech-forward dual-card program with enhanced rewards for Victoria's Secret cardmembers
COLUMBUS, Ohio – March 29, 2022 – Bread Financial (NYSE: ADS), a tech-forward financial services company that provides simple, flexible payment, lending and saving solutions, today launched a new co-brand credit card program with Victoria’s Secret, the world’s largest intimates specialty retailer, to provide customers with a modernized credit offering across channels. Additionally, Bread Financial and Victoria's Secret have renewed their long-standing private label credit card program relationship. Mastercard® will be the network for both offerings.
“Bread Financial is thrilled to continue our nearly three decade long relationship with Victoria’s Secret, our longest-standing brand partner," said Val Greer, EVP and chief commercial officer, Bread Financial. "Our renewed agreement expands our product suite to include a co-brand card with Mastercard®, enabling us to offer our award-winning credit and loyalty products to Victoria’s Secret customers, driving customer value and continuing our commitment to expansive innovation.”
"Our renewed agreement expands our product suite to include a co-brand card with Mastercard®, enabling us to offer our award-winning credit and loyalty products to Victoria’s Secret customers.”
Val Greer, EVP and Chief Commercial Officer, Bread Financial
The Victoria’s Secret Mastercard® utilizes tap-to-pay technology, is compatible with all digital wallets and offers increased anti-fraud security to create a seamless and safe path-to-purchase for all cardmembers. The Victoria’s Secret Mastercard® will also provide highly coveted rewards for cardmembers while spending both at Victoria’s Secret and outside the brand, complementing the existing Victoria's Secret private label credit card.
With this new co-brand card, upon making a minimum purchase, eligible cardmembers will receive 5% back in rewards on Victoria’s Secret and PINK purchases (Gold tier cardmembers will receive 7.5% back in rewards), 2% back in rewards for specific bonus categories including travel, dining and streaming services, and 1% back in rewards for all other purchases outside of Victoria’s Secret. Co-brand cardmembers will also receive a $30 activation bonus offer after spending $500 outside of Victoria’s Secret within 90 days of activation. Additionally, Victoria’s Secret and PINK private label credit cardmembers will have the opportunity to earn rewards faster than they do today.
Cardmembers will also experience Mastercard® benefits including Priceless Experiences while peace of mind is delivered through protection benefits including Mastercard® ID Theft Protection™, Mastercard® Zero Liability Protection and Global Emergency Services.
"People are looking for payment methods and rewards that match their individual interests and daily lives. Working with Bread Financial and Victoria’s Secret, we’re bringing Victoria’s Secret shoppers compelling card products with rewards in categories most meaningful to them, both in-store and online."
John Levitsky, Executive Vice President, Mastercard®
With nearly 1,400 retail stores worldwide and a predominantly female workforce of more than 30,000 employees, Victoria’s Secret boasts the largest team of specialty-trained bra fit experts worldwide. Victoria’s Secret is committed to inspiring women around the world with products and experiences that uplift and champion them and their journey while creating lifelong relationships and advocating for positive change.
"The Victoria's Secret Mastercard provides new and longtime customers with expanded benefits we know matter to them, including more options to pay how they want to and the ability to earn rewards faster,” said TJ Johnson, CFO, Victoria’s Secret & Co.
