Alliance Data's Bread® Business Announces Technology Partnership with Royal Bank of Canada (RBC)
Canada's largest bank now leveraging Bread's digital payments technology to provide Canadian merchants with PayPlan powered by RBC™, a pay-over-time solution offered to customers at point-of-sale
Alliance Data Systems Corporation (NYSE: ADS), a leading provider of data-driven marketing, loyalty and payment solutions, today announced its Bread division is licensing its payments technology platform to RBC (NYSE: RY), a premier global financial services provider. Bread is a leading payments technology company that enables seamless checkout experiences for merchants and partners, and was recently acquired by Alliance Data.
RBC is leveraging Bread's white-label digital payments platform to expand its payment solution offerings for Canadian merchants. Launched in fall 2020, PayPlan powered by RBC is an innovative way for Canadian customers to pay for big-ticket items over time.
Canada is Bread's first international expansion, and is another example of how Bread continues to build merchant-focused point-of-sale payment solutions that give shoppers more convenience and choice. Our agreement with RBC accelerates Bread's platform growth and enables us to continue bringing next-generation payment and checkout solutions to more consumers globally.
Derek Joyce, President, Bread
PayPlan by RBC is an end-to-end solution tailored for merchants. Using Bread's robust application programming interface (API) and customizable payment infrastructure, merchants benefit from a fast and easy integration that creates a frictionless user experience designed to grow sales and reduce shopping cart abandonment.
Bread's platform expands our payment capabilities, and enables us to deliver an innovative e-commerce solution that helps merchants unlock more revenue at the point-of-sale. This is another example of how RBC is working with fintechs to meet the evolving needs of Canadian merchants and customers.
Amit Sadhu, Vice President, Personal Lending at RBC
This announcement is evidence of the power of Bread's modern payments technology to drive value to bank partners like RBC and its merchants through convenience and choice for today's digitally savvy consumers. With Alliance Data's recent acquisition of Bread, we are excited about this opportunity for Bread to bring to bear its innovative technology, unique digital capabilities and exceptional talent to offer a white-label solution that augments RBC's existing merchant payment suite.
Val Greer, Executive Vice President and Chief Commercial Officer, Alliance Data
About Alliance Data
Alliance Data ® (NYSE: ADS) is a leading provider of data-driven marketing, loyalty and payment solutions serving large, consumer-based industries. The Company creates and deploys customized solutions that measurably change consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its partners create and increase customer loyalty across multiple touch points using traditional, digital, mobile and emerging technologies. A FORTUNE 500 and S&P MidCap 400 company headquartered in Columbus, Ohio, Alliance Data consists of businesses that together employ over 8,500 associates at more than 50 locations worldwide.
Alliance Data's Card Services business is a comprehensive provider of market-leading private label, co-brand, general purpose and business credit card programs, digital payments, including Bread®, and Comenity-branded financial services. LoyaltyOne® owns and operates the AIR MILES® Reward Program, Canada's most recognized loyalty program, and Netherlands-based BrandLoyalty, a global provider of tailor-made loyalty programs for grocers. More information about Alliance Data can be found at www.AllianceData.com.
About Bread
Bread ®, a division of Alliance Data®, is a leading digital payments company that partners with merchants and partners to personalize payment options for their customers. Bread's flexible platform and robust suite of APIs allow merchants and partners to integrate point-of-sale financing and other digital payment products anywhere in their customers' shopping journey. Bread's full-funnel recommendation engine serves up the right options at the right time, empowering merchants to sell more, improve conversion, and lift average-order-value. To learn more, please visit breadpayments.com.
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 86,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our 17 million clients in Canada, the U.S. and 34 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact.
