Insights & Innovation
Insights & Innovation
Report March 15, 2024
The State of the Middle-Class Shopper
The middle class is still an economic force to be reckoned with, making up the largest share of shoppers in the United States at 50%, according to a 2022 report by Pew Research Ce…
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Financial Innovation December 1, 2022
Holiday 2022: Gifting cash is decidedly digital
Gen Z is most likely to ‘click to add to wallet’ Nine in 10 consumers will…
Gen Z is most likely to ‘click to add to wallet’ Nine in 10 consumers will both give and receive cash, gift cards, and other monetary gifts this holiday season. Physical gift cards are the most popular way to gift…
December 1, 2022
Financial Innovation November 15, 2022
Holiday 2022: Gen Z is eyeing buy now, pay later for purchases
With the holiday season upon us, let’s take a closer look at the buy now, pay…
With the holiday season upon us, let’s take a closer look at the buy now, pay later (BNPL) plans among the youngest group of shoppers. Bread Financial proprietary research reveals that 24% of Gen Zers (born 1997…
November 15, 2022
Financial Innovation November 2, 2022
Holiday 2022: Top holiday gift-giving personalities, defined
Holiday shoppers are most likely to identify as researchers or deal seekers …
Holiday shoppers are most likely to identify as researchers or deal seekers When it comes to gifting for the holidays, shoppers display a wide array of personalities that impact the ways in which they shop and the…
November 2, 2022
Report October 23, 2022
2022 State of the American Shopper Report
Nearly three years after COVID-19 was declared a global pandemic, additional…
Nearly three years after COVID-19 was declared a global pandemic, additional forces — including supply chain disruptions, remote working, increasing inflation, geopolitical instability and more — have converged to alter…
October 23, 2022
Financial Innovation September 27, 2022
Quicktake: Holiday shoppers are already on the move
Holiday 2022: Shoppers are already on the move As of early September, 21% of…
Holiday 2022: Shoppers are already on the move As of early September, 21% of shoppers had started their holiday shopping. While Halloween is still on the horizon, a significant number of shoppers are thinking ahead to…
September 27, 2022